दीनदयाल उपाध्याय गोरखपुर विश्‍वविद्यालय

Deen Dayal Upadhyaya Gorakhpur University

(Accredited A++ by NAAC)
100 Year Logo

Research & Publications

Research Papers

S.No. Faculty Title Journal Volume Year Contribution
  Dr. Ashish Kumar Srivastava A Study on the Acceptance of E-Commerce by Consumers in Relation to the Technology Acceptance Model (TAM) Boletin de Literatura Oral- - The Literary Journal 11 2024 Co-author
  Dr. Suman Kannoujiya Usage and Challenges of Information Communication Technology (ICT) in Higher Education Institutions International Journal of Novel Research and Development 9 2024 Corresponding Author
  Dr. Ashish Kumar Srivastava An Exploratory Study on the Scale Development for Perceived Attributes of Loyalty Programmes Journal of Informatics Education and Research 4 2024 Co-author
  Dr. Suman Kannoujiya The Role of Social Media in Digital Marketing Journal of Emerging Technologies and Innovative Research 11 2024 Co-author
  Dr. Manish Kumar Srivastava Factors Affecting Impulsive Buying Behaviour: A Scoping Review Of Literature BVISMR's Journal of Management Research 16 2024 Corresponding Author
  Dr. Manish Kumar Srivastava Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers Cogent Business & Management 11 2024 Co-author
  Dr. Harshdev Verma Unified Payments Interface(UPI):Its Growth and Significance International Journal of Advances in Engineering and Management (IJAEM) 6 2024 Sole Author
  Dr. Anil Kumar Yadav ‘Financial Performance Evaluation of SIDBI (For the Period 2015-16 to 2020-21)’ Journal of Informatics Education and Research 4 2024 Co-author
  Dr. R.P. Singh Impact of Employee Satisfaction on Quality of Work Life: A Comparative Study of Commercial Bank Iconic Research and Engineering Journals, (An International Open Access Refereed Journal) 7 2024 Co-author
  Dr. Anshu Gupta A CAMELS Model In Indian Banking Sector International Journal of Current Science (IJCSPUB) ISSN: 2250-1770 14 2024 Co-author
  Dr. Anil Kumar Yadav ‘Impact of Venture Capital on Startup Success Rates Across Industry: An Empirical Study’ International Journal of European Economic Letters 14 2024 Corresponding Author
  Dr. Harshdev Verma An analytical study on effectiveness of Ombudsman Scheme on Indian Banking Sector IJIRT 11 2024 Co-author
  Dr. R.P. Singh Medicines Affordable for the Masses in India: Critical Vexes Iconic Research and Engineering Journals, (An International Open Access Refereed Journal) 7 2024 Corresponding Author
  Dr. Anshu Gupta Voluntary Disclosure: The Management Practices (A Study of Reliance India Limited) International Journal for Multidisciplinary Research (IJFMR) E-ISSN: 2582-2160 6 2024 First Author
  Dr. Pradeep Kumar Digital Marketing is a Blooming Field in India with Growing Influence of Social Media International Journal of Creative Research Thoughts 12 2024 Co-author
  Dr. R.P. Singh Challenges and Opportunities in Adopting Agile HR Iconic Research and Engineering Journals, (An International Open Access Refereed Journal) 7 2024 Co-author
  Dr. Anshu Gupta An Empirical Study of Capital Structuring and Profitability Ratios of Selected Power Companies In India International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 12 2024 First Author
  Dr. Anshu Gupta A Comprehensive Study of Stock Market Volatility: Types, Determinants, and Measurement Methods International Journal for Multidisciplinary Research (IJFMR) E-ISSN: 2582-2160 6 2024 First Author
  Dr. Pradeep Kumar Neo Banking in India: Opportunities and Challenges Hermeneutics 14 2024 Sole Author
  Dr. R.P. Singh Human Resource Accounting Practices in India: A Study into Significance of HRA for Strategic HRM Iconic Research and Engineering Journals, (An International Open Access Refereed Journal) 7 2024 Co-author
  Dr. Anshu Gupta Boosting Start-Ups: Government Initiative for Atmanirbhar Bharat International Journal of Multidisciplinary Educational Research ISSN:2277-7881 13 2024 First Author
  Dr. Anshu Gupta Determinants of Capital Structure in Indian Manufacturing Firms: A Panel Data Approach Madhya-Bharti-Humanities and Social Sciences (Print Only) Peer Reviewed Half Yearly Research Journal, July-December, 2024, ISSN 0974-0066, UGC Care List, (Multidisciplinary) 87 2024 First Author
  Dr. Pradeep Kumar To Study the Effectiveness & Perception Towards Celebrity Endorsement Across all Customer Gender Group Adhyayan 14 2024 Co-author
  Dr. R.P. Singh Impact of Remote and Hybrid Work Arrangements on Employees’ Productivity and Well-Being International Journal of Innovative Research in Technology 10 2024 Co-author
  Dr. Anil Kumar Yadav ‘India's Organised Retail Sector Expectations and Limitations’ International Journal of Creative Research Thoughts 12 2024 Corresponding Author
  Dr. Pradeep Kumar A Study of After Sales Service and Customer Satisfaction of Hyundai Car Service in Gorakhpur International Journal of Creative Research Thoughts 12 2024 Co-author
  Dr. R.P. Singh Moonlighting: Balancing the Dynamics of Services Sector Iconic Research and Engineering Journals--An International Open Access Refereed Journal 7 2024 Co-author
  Dr. Pradeep Kumar Automobile Sector in Economic Development of India Journal of the K.R. Cama Oriental Institute 78 2024 Co-author
  Dr. Suman Kannoujiya A Study of the Impact of Key Factors of Job Satisfaction on the Organizational Commitment in AXIS Bank in Gorakhpur City Asian Journal of Research in Social Sciences and Humanities 14 2024 Co-author
  Dr. Harshdev Verma Artificial Intelligence's Impact On HRM: A Thorough Anaiysis International Journal of Creative Research Thoughts(IJCRT) 12 2024 Co-author
  Dr. Suman Kannoujiya A Study of the Impact of Job Involvement on Organizational Commitment in Private Sector Bank in Gorakhpur: A Case Study of ICICI Bank International Journal of Advances in Management and Economics 8 2024 Co-author
  Dr. Ashish Kumar Srivastava A Study on the Impact of Online Sales Promotion and Customers’ Reviews on the Buying Decisions of Youth International Journal of All Research Education and Scientific Methods 12 2024 First Author
  Dr. Harshdev Verma The Impact Of Internet Accessibility and Infrastructure On Rural Online Shopping Behavior STM Journals 11 2024 Co-author
  Dr. Suman Kannoujiya AN Analytical Study of Social Media on Consumer Behaviour International Journal of Creative Research Thoughts 12 2024 First Author
  Dr. Ashish Kumar Srivastava A Study on the Impact of Sales Promotion on the Buying Behaviour of Women Consumers Journal of Emerging Technologies and Innovative Research 11 2024 Co-author
  Dr. Rahul Mishra A Critical Study on Growth of Digital Banking Transactions International Journal of Research and Analytical Reviews 11 2024 First Author
  Dr. Ashish Kumar Srivastava A Study on the Influence of Social Media Marketing on the Buying Intentions of Generation Z in Gorakhpur International Journal of Innovative Science and Research Technology 9 2024 Co-author
  Dr. Pratima Jaiswal Customer Satisfaction as a Driver of Profitability in Public Sector Banks: A Comparative Analysis Anukriti 14.2024 2024 First Author
  Dr. Ashish Kumar Srivastava Impact of Voluntary Corporate Disclosures on Investors with the Effective Corporate Governance Practices as Moderator European Economic Letters 14 2024 Co-author
  Dr. Ashish Kumar Srivastava A Study on Customers Perception and Awareness of Loyalty Programmes in the apparel Retail Sector Samdarshi 16 2023 Co-author
  Dr. Anshu Gupta The Distributed Ledger Technology: A Futuristic Accounting Journal of Contemporary Issues in Business and Government Vol. 29, No. 03, 2023, P-ISSN: 2204-1990; E-ISSN: 1323-6903 29 2023 Co-author
  Dr. Ajeya Kumar Gupta 1. Mandatory corporate social responsibility in Nepal: an analysis of commercial banks 1. Mandatory corporate social responsibility in Nepal: an analysis of commercial banks Sudip Wagle1, Dr. Ajeya kumar gupta2 in International Journal of Innovative Research in Management Studies (IJIRMS) volume 5, issue 3, February 2021. Pp.1-7 5 2023 Co-author
  Dr. Anshu Gupta Digitalization and Innovation in IDBI Bank: A Changing Dynamics of Banking Industry Jamshedpur Research Review (Peer-Reviewed, Refereed, Multi-Disciplinary International Research Journal) ISSN: 2320-2750 11 2023 First Author
  Dr. Harshdev Verma Talent management and its effects on organizations Jamshedpur Research Review 6 2023 Sole Author
  Dr. Anshu Gupta A comparative study on analysis of Capital Adequacy Ratio parameter of Bank of Baroda and HDFC Bank under CAMELS Model International Journal of Research and Analytical Reviews (IJRAR) (E-ISSN 2348-1269, P- ISSN 2349-5138) 10 2023 Co-author
  Dr. Anshu Gupta Unlocking Insights: Financial Ratio Analysis of Indian Private Banks (2018-2022) UGC-CARE Approved Refereed-Peer Reviewed Journal Bharatiya Shiksha Shodh Patrika ISSN-0970-7603 42 2023 First Author
  Dr. Pradeep Kumar Challenges and Opportunities of Textile and Apparel Industry in India Hermeneutics 13 2023 Sole Author
  Dr. Maneesh Kumar Mahamana’s Vision and the National Education Policy (NEP): The Convergence of Higher Education and Industry Collaboration SHODH PRERAK A Multidisciplinary Quarterly International Peer Reviewed Refereed Research Journal 13.1 2023 First Author
  Dr. Manish Kumar Srivastava Examining the influence of marketing logistics on e-shoppers’ satisfaction and post-purchase behaviour: Evidence from India Journal of Informatics Education and Research 3 2023 Co-author
  Dr. Manish Kumar Srivastava A STUDY OF TELEVISION AND RADIO AS A MEDIUM OF EDUCATION: A REVIEW INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT 11 2023 Co-author
  Dr. Pradeep Kumar The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers Adhyayan 13 2023 Co-author
  Dr. Maneesh Kumar The Advent of the Internet of Things (IoT) and Its Application in the Finance and Accounting Domain Interdisciplinary Journal of Contemporary Research An International Peer Reviewed Refereed Research Journal 10.31 2023 First Author
  Dr. Ajeya Kumar Gupta 2. Impact Of Corporate Social Responsibility On Financial Performance In Nepali Development Bank With Special Reference To Muktinath Bikash Bank Limited (MNBBL) Wutan Huatan Jisuan Jishu 17 2023 Co-author
  Dr. Maneesh Kumar A Review of Schemes and Achievements of the Economic Packages in the Economic Growth Shodh Drishti An International Peer Reviewed Refereed Research Journal 14.62 2023 First Author
  Dr. Anil Kumar Yadav ‘An Overview of Mergers and Acquisitions in The Indian Banking Sector’ International Journal of Management and Social Science Research Review 8 2023 Corresponding Author
  Dr. Ajeya Kumar Gupta Employee Job Satisfaction Towards Organizational Corporate Social Responsibility Practices And Its Implications: Evidence From Nepal Telecom Company Limited Global Management Review 15 2023 Co-author
  Dr. Manish Kumar Srivastava Trust in Advertising: A Study of Indian Youth The Scientific Temper 14 2023 First Author
  Dr. Ashish Kumar Srivastava Evolution and Implications of Blockchain in Marketing Excel International Journal of Technology, Engineering and Management 10 2023 First Author
  Dr. Harshdev Verma The Influence of Augmented Reality (AR)Shopping Experiences on Consumer Decision-making and Brand Loyalty Pramana 12 2023 Co-author
  Dr. Harshdev Verma Study on Emotional Intelligence and Its role in Managing Customer Relationships by Frontline Service employees Jamshedpur Research Review 4 2023 First Author
  Dr. Suman Kannoujiya Motivation and Challenges of Women Entrepreneurs: Experiences of Small Business in Dhangadhi City of Nepal SMS Journal of Entrepreneurship and Innovation 9 2023 Corresponding Author
  Dr. Pratima Jaiswal Evaluating the Impact of Ease and Parivartan initiatives on Customer Satisfaction and Profitability in Public Sector Banks: International journal of contemporary Research 10.1 2023 First Author
  Dr. Ashish Kumar Srivastava A Comparative Study on Analyzing the Impact of UPI on Debit Card Transactions Technix International Journal for Engineering Research 10 2023 Co-author
  Dr. Maneesh Kumar The Black-Scholes Option Pricing Model and Its Application to the Indian Derivatives Markets - A Case Study of Selected NSE Stock Options JETIR 9.2 2022 Co-author
  Dr. Maneesh Kumar An emergence of technology in the financial market IJRSR 13.4 2022 Co-author
  Dr. Maneesh Kumar Carbon Credit Accounting in India: Understanding the Mechanism and Implications VAICHARIKI A Multidisciplinary Peer Reviewed Refereed International Research Journal 12.2 2022 First Author
  Dr. Anil Kumar Yadav ‘Working of Financial Markets and Changing Investment Behaviour and Pattern, Post Covid-19’ International Journal of Research and Analytical Reviews 9 2022 Corresponding Author
  Dr. Maneesh Kumar Tax Planning of Salaried Class in the New Tax Regime: Financial Year 2023-24 Anukriti An International Peer Reviewed Refereed Research Journal 12.7 2022 First Author
  Dr. Anil Kumar Yadav ‘Measures for development of MSMEs and Export Promotion with Special Reference to Poorvanchal Region’ International Journal of Research and Analytical Reviews 9 2022 Corresponding Author
  Dr. Manish Kumar Srivastava Neuro-Marketing:A Review of Literature BVIMSR JOURNAL OF MANAGEMENT RESEARCH 14 2022 First Author
  Dr. Anil Kumar Yadav ‘Revolutionising Online Food Ordering & Delivery Services, A Comparative Study in Gorakhpur City’ International Journal of Creative Research Thoughts 7 2022 Corresponding Author
  Dr. Anil Kumar Yadav ‘An Evaluation of Financial Performance of Jana Small Finance Bank’ International Journal of Novel Research and Development 7 2022 Corresponding Author
  Dr. R.P. Singh Fin-Tech Issues for Banking in India Iconic Research and Engineering Journals, Open-Access, Peer Reviewed International Journal, ISSN: 2456-8880) 6 2022 Co-author
  Dr. Pratima Jaiswal Impact of Covid-19 on consumer Buying Behaviour with Special reference to FMCG products in Gorakhpur City IJCRT 10 2022 Co-author
  Dr. R.P. Singh Pension Policy: Why is Pension Proving a Burden for Governments in India? Iconic Research and Engineering Journals, (An International Open Access Journal , ISSN: 2456-8880) 6 2022 Co-author
  Dr. R.P. Singh Transforming Indian Banks through Asset Quality Management with Reference to IBC, 2016 International Journal of Innovative Research in Technology (An International Open Access Journal, ISSN: 2349-6002) 8 2022 Co-author
  Dr. Rajeev Prabhakar NON-PERFORMING ASSETS AND ITS IMPACT: A COMPARATIVE STUDY ON THE FINANCIAL PERFORMANCE OF PUBLIC SECTOR AND PRIVATE SECTOR BANKS International Journal of Multidisciplinary Educational Research 11 2022 Co-author
  Dr. Harshdev Verma Performance Evaluation of Regional Rural Banks in India International Research Journal of Management &Commerce 9 2022 Sole Author
  Dr. Anshu Gupta Financial Literacy and Investment Rationalism: A Post- Covid Study of Investing Behaviors Vidyawarta, Interdisciplinary Multilingual Refereed Journal, Impact Factor 8.14, ISSN:2319 9318 9 2022 First Author
  Dr. Harshdev Verma The Bhagavad Gita and Contemporary Relevance of Gita for Mgt.& Leadership Anukriti 7 2022 Sole Author
  Dr. Anshu Gupta The New Dimension of Accounting: A Digital Accounting (A Study on Expert System) Jamshedpur Research Review (Peer-Reviewed, Refereed, Multi-Disciplinary International Research Journal) ISSN: 2320-2750 7 2022 First Author
  Dr. Suman Kannoujiya A Conceptual Study on Environmental Accounting in India: Issues and Challenges Aryavart Shodh Vikas Patrika 15 2022 Sole Author
  Dr. Anshu Gupta Transformation Of Conventional to Digital Accounting: An Overview of Cloud Accounting Journal of Emerging Technologies and Innovative Research (JETIR) Impact Factor 7.95 ISSN-2349-5162 9 2022 Co-author
  Dr. Suman Kannoujiya The Impact of Training and Development Programme on Employee's Performance and Satisfaction: An Analytical Study Shodh Drishti- An International Peer Reviwed Referred Jornal 13 2022 Sole Author
  Dr. Maneesh Kumar A Review of The Practices of Corporate Disclosure in India IJMSRR 9.1 2022 Co-author
  Dr. Anshu Gupta A Futuristic View for The Effects of Artificial Intelligence on Accounting Journal of Emerging Technologies and Innovative Research (JETIR) Impact Factor 7.95 ISSN-2349-5162 9 2022 First Author
  Dr. Anil Kumar Yadav ‘Sustainable Evolution of Telecom Sector in India’ Journal of Emerging Technologies and Innovative Research (JETIR) 8 2021 Corresponding Author
  Dr. Anil Kumar Yadav ‘Growing Telecom Market in Rural India’ International Journal of Research and Analytical Reviews (IJRAR) 8 2021 Corresponding Author
  Dr. Manish Kumar Srivastava Online Food Delivery: Study with Special Reference to Food Aggregators INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 4 2021 First Author
  Dr. Pradeep Kumar Contribution of Tourism and Hospitality Sector in Indian Economy Interdisciplinary Journal of Contemporary Research 8 2021 Sole Author
  Dr. Harshdev Verma Merger of Public Sector Banks in India: An Impact Study Sodh Drishti UGC Approved Journal 12 2021 Sole Author
  Dr. Manish Kumar Srivastava Role Of ASCI In Regulating Advertisements: A Review Shodh Sarita 8 2021 Sole Author
  Dr. R.P. Singh Developmental Linkage of Economic Democracy Index International Journal of Innovative Research in Technology (An International Open Access Journal, ISSN: 2349-6002 8 2021 Co-author
  Dr. Manish Kumar Srivastava A Study Of Consumer Attitude Towards Covid Caller Tune The Journal Of Oriental Research Madras 92 2021 First Author
  Dr. Anshu Gupta Service Delivery Problems in Hospitals and their Association with Demographics: A Study Of Uttar Pradesh Shodh Sarita, UGC Care Listed Journal, ISSN 2348-2397 8 2021 First Author
  Dr. Rajeev Prabhakar Analytical Study on the Relationship Between Human Resource Management Practices and Organizational Performance INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY 7 2021 Co-author
  Dr. Manish Kumar Srivastava Impact Of Covid-19 On Media And Entertainment Industry IJRCM 11 2021 First Author
  Dr. Anshu Gupta Automation In Accounting and Financial Reporting Process: A Study on Digital Lending Indian Journal of Business Administration (IJBA) (A National Peer Reviewed Refereed Journal) 14 2021 First Author
  Dr. Ashish Kumar Srivastava Higher Education A way to Transform A Nation: Current Scenario, Challenges and Suggestions For Higher Education in the Purvanchal Region of Uttar Pradesh International Journal of Creative Research Thoughts 9 2021 First Author
  Dr. Manish Kumar Srivastava Impact Of Advertising On Fairer Sex: A Study Of Gorakhpur District International Journal Of Business And Management Invention 10 2021 First Author
  Dr. Anshu Gupta A Descriptive Outline of Accounting Software for Small Retailers Shodh Journal of Multidisciplinary Innovative Thoughts, ISSN: 2583-1283 2 2021 First Author
  Dr. Maneesh Kumar Logistics Services in Purvanchal Uttar Pradesh : A Promising Area of Wealth Generation Shodh Sarita An international Bilingual Peer Reviewed Refereed Research Journal 8.29 2021 Co-author
  Dr. Pratima Jaiswal Micro finance and poverty alleviation: the Global findings IJCR 48416 2393-8358 8 2021 Sole Author
  Dr. Maneesh Kumar A Comparative Analysis of the Financial Performance of the Public Sector Undertaking Petroleum Companies (IOCL and BPCL) International Journal of Research and Analytical Reviews 8.4 2021 First Author
  Dr. Maneesh Kumar The Coronavirus Crisis' Effect on Mergers and Acquisitions Activity IJIRT 8.6 2021 First Author
  Dr. Suman Kannoujiya Work Life Balance in Working Women's Life: An Overview Anukriti- An International Peer Reviewed Referred Research Journal 10 2020 Sole Author
  Dr. Manish Kumar Srivastava Celebrity Endorsement: A Study of Indian Banks Pacific Business Review International 12 2020 First Author
  Dr. Manish Kumar Srivastava PERCEPTION OF PARENTS ABOUT ONLINE EDUCATION Shodh Sarita 7 2020 Corresponding Author
  Dr. Harshdev Verma Banking Scenario at National Level Interdisciplinary journal of Contemporary Research 7 2020 Sole Author
  Dr. Rajeev Prabhakar A Comparative Study of Compensation and Performance Appraisal Practices in Indian Companies - With Special Reference to Hindalco and Nalco International Journal of Multidisciplinary Educational Research 9 2020 Co-author
  Dr. Maneesh Kumar Analysis of Job Satisfaction of College Teachers in Higher Education: With Special Reference to selected Self Finance Colleges of Varanasi District” Sodh Drishti 11.3 2020 Co-author
  Dr. Maneesh Kumar A Study on Business Ethics in India Interdisciplinary journal of Contemporary Research 7.5 2020 Sole Author
  Dr. Manish Kumar Srivastava A study of changing consumer trends in the entertainment industry Iconic Research and Engineering Journals 4 2020 Co-author
  Dr. Manish Kumar Srivastava Growth of web series: A descriptive study Iconic Research and Engineering Journals 4 2020 Sole Author
  Dr. Ashish Kumar Srivastava Comparative Study of Online Business During Pandemic in India International Journal of Multidisciplinary Research 9 2020 Co-author
  Dr. Manish Kumar Srivastava Social media: Use and impact on consumer behaviour Shodh Sanchar Bulletin 10 2020 First Author

Research Projects

S.No. Faculty Title Sponsoring Agency Year of Sanction Budget
(Lakh)
Status
  Dr. Ajeya Kumar Gupta Entrepreneurial Development in Eastern Uttar Pradesh Ministry of Small Scale Industries, Government of India 2006 4.00 Completed
  Dr. R.P. Singh Major Research Project on 193000 HUMAN RESPONSES TO CREATIVITY MANAGEMENT IN KNOWLEDGE BASED INDUSTRIES UGC, New Delhi 2005 19.00 Completed
  Dr. Ajeya Kumar Gupta Remedy to the Malady of Development Banks-in-Transition: From Corporatization to Reverse Merger, to Universal Banking to Sell off! (With special reference to its Financial Management) UGC India 2004 3.00 Completed

Published Books

S.No. Faculty Title Publisher ISBN Year
  Dr. Anshu Gupta Reclamation and Transformation Through Sustainable Development Rudra Publisher and Distribution, New Delhi 9789392108730 2023
  Dr. Anshu Gupta Digital Transformation Accounting & Finance Rudra Publisher and Distribution, New Delhi 9789388361798 2023
  Dr. Manish Kumar Srivastava Sustainable Development of Purvanchal (Issues, Challenges, Strategies and Way Forward) Kitabwale 9789390702671 2023
  Dr. Manish Kumar Srivastava Corporate Management in Times of Crisis ‎Rudra Publishers & Distributors 9788195320301 2021
  Dr. Maneesh Kumar Corporate Management in Times of Crisis Rudra Publisher and Distribution, New Delhi 9788195320301 2021
  Dr. Anshu Gupta Corporate Management in Times of Crisis Rudra Publisher and Distribution, New Delhi 9788195320301 2021
  Dr. Anshu Gupta Demonetization in India: A Researcher Perspective Excel India Publishers New Delhi 9789388237024 2018
  Dr. Anil Kumar Yadav “Financial Management Practices in Small Scale Industries- With Special Reference to Gorakhpur District” VSRD Academic Publishing, India 9789386258243 2017
  Dr. Rajeev Prabhakar Industrial Development in Uttar Pradesh Akansha Publisher House New Delhi 110002 9788183704229 2015
  Dr. Rajeev Prabhakar Emerging Paradigms in Finance ASR Publications 102 Pooja Colony-II Loni, Gaziabad 201103 U.P. INDIA 9789383247080 2013
  Dr. Rajeev Prabhakar Entrepreneurship Development Challenges Ahead ASR Publications 102 Pooja Colony-II Loni, Gaziabad 201103 U.P. INDIA 9789382171423 2011
  Dr. Manish Kumar Srivastava Export promotion strategy of The MMTC LTD. LAP Lambert Academic Publishing, Germany 9783844389722 2011
  Dr. R.P. Singh MANAGING CREATIVITY IN A KNOWLEDGE ECONOMY Shree Publishers & Distributors, New Delhi 978-81-8329-380-8 2010
  Dr. Ajeya Kumar Gupta Remedy to the Malady of Development Banks in India Dominant Publishers and Distributors, Delhi 9788119105451 2010
  Dr. Ajeya Kumar Gupta Entrepreneurship Development in Eastern Uttar Pradesh Dominant Publishers and Distributors, Delhi 9788132105173 2008
  Dr. Ajeya Kumar Gupta Financial Management in Development Banks Dominant Publishers and Distributors, Delhi 8178881683 2004
  Dr. R.P. Singh WORKING OF THE NATIONALISED BANKS Radha Publications Radha Publications 1999

Book Chapters Published

S.No. Faculty Title of Chapter Page Numbers Title of Book Publisher ISBN Year
  Dr. Suman Kannoujiya Agrepreneurship Development in Developing Countries 102-110 Agripreneurship: Challenges and Opportunities in Developing Countries Edwin Group of Publication 9789392446931 2024
  Dr. Ashish Kumar Srivastava Key Aspects in Driving the Nation towards Viksit Bharat @2047 1-14 Viksit Bharat: A Vision of Indian Development Aadi Publications 9789392586309 2024
  Dr. Ashish Kumar Srivastava Gender Equality Today: A Way for Sustainable Future 16-28 Reclamation and Transformation Through Sustainable Development Rudra Publishers & Distributors 9789392108730 2023
  Dr. Ashish Kumar Srivastava A Contemporary Research on Perception of Utilities and Obstacles of AI-Powered Accounting 18-32 Digital Transformation: Accounting and Finance Rudra Publishers & Distributors 9789388361798 2023
  Dr. Ashish Kumar Srivastava A Review of the Effectiveness of SWAYAM in Higher Education 29-41 Implementation of New Technology and Resources in Higher Education Ganga Prakashan 9789355145406 2023
  Dr. R.P. Singh Agri-Business and Marketing Issues in Eastern Uttar Pradesh 198-231 Sustainable Development of Purvanchal (Issues, Challenges, Strategies and Way Forward) Vol. 2 Kitabwale 9789390702671 2023
  Dr. R.P. Singh Impact of Financial Technologies on the Banking Sector in India in the Post IBC Era 406-425 Impact of Financial Technology & Accounting Education Current Publications 9789390253807 2023
  Dr. Anil Kumar Yadav ‘The Impact of Government Policies in making India Self Reliant for Startups in Gorakhpur District: An Analytical Study’ 55-72 $ 5 Trillion Economy of India Role of Marketing, Human Resource and Finance Rudra Publishers & Distributors 9789392108839 2023
  Dr. Anil Kumar Yadav 'Financial Inclusion: Digital Financial Services and Fintech in India’ 57-66 Digital Transformation - Accounting & Finance Rudra Publishers & Distributors 9789388361798 2023
  Dr. Harshdev Verma Service Sector 185 Poorvanchal (volume-2) Kitabwale ,Ansari Road ,New Delhi-110002 9789390702671 2023
  Dr. Maneesh Kumar "Climate Change and Its Implication: An Emerging Challenge for Society" 60 Reclamation and Transformation Through Sustainable Development Rudra Publisher and Distribution, New Delhi, 9789392108730 2023
  Dr. Maneesh Kumar "Big Data Analytics: A Technology for revamping Commercial Banking Firms" 77 $5Trillion Economy of India Role of Marketing, Human Resource and Finance Rudra Publisher and Distribution, New Delhi, 9789392108839 2023
  Dr. Pratima Jaiswal agri business and marketing issues in eastern uttarpradesh 198 sustainable development of Poorvanchal:issues,strategies and way forward Kitab wale 9789390702671 2023
  Dr. Pratima Jaiswal The Manufacturing Sector in Poorvanchal 130 Sustainable Development of Poorvanchal:issues,strategies and way forward Kitab wale 9789390702671 2023
  Dr. Pratima Jaiswal Institutional Finance and Credit Ratio in Eastern Uttar Pradesh 256 Sustainable Development of Poorvanchal:issues,strategies and way forward Kitab wale 9789390702671 2023
  Dr. Ashish Kumar Srivastava Human Resource and Finance - Online Sales Promotional Strategies: A Game Changer For E-Commerce Company Flipkart 165-174 $5 Trillion Economy of India: Role of Marketing Rudra Publishers & Distributors 9789392108839 2023
  Dr. Ashish Kumar Srivastava Digital Transformation in Corporate Governance Procedures: Significance, Challenges and A Way Forward 103-113 Digital Transformation: Accounting and Finance Rudra Publishers & Distributors 9789388361798 2023
  Dr. R.P. Singh Self Help Groups And Non-Governmental Organisations 117-130 Sustainable Development of Purvanchal (Issues, Challenges, Strategies and Way Forward) Vol. 2 Kitabwale 9789390702671 2023
  Dr. R.P. Singh Status of Higher Education with Special Reference to Poorvanchal 94-99 Sustainable Development of Purvanchal (Issues, Challenges, Strategies and Way Forward) Vol. 2 Kitabwale 9789390702671 2023
  Dr. Suman Kannoujiya Importance of Work Life Balance among Women Entrepreneurs 84-94 Contemporary Issues in Human Resource Management kalamkaar Publishers Private Ltd. 978 2023
  Dr. Anil Kumar Yadav ‘Institutional Finance and Credit Ratio in Purvanchal’ 236-256 Sustainable Development of Poorvanchal: Issues, Strategies and Way Forward -- 9789390702671 2023
  Dr. Anil Kumar Yadav ‘Banking 4.0: A Study on AI’s Effects on the Banking Sector’ 126-140 Digital Transformation - Accounting & Finance Rudra Publishers & Distributors 9789388361798 2023
  Dr. Maneesh Kumar "Cyber Security: A Digital Transformation for Strengthening the Functioning of Financial Institutions" 77 Digital Transformation Accounting & Finance Rudra Publisher and Distribution, New Delhi, 9789388361798 2023
  Dr. Anshu Gupta India’s Thriving Economy: A Deep Dive into the $5 Trillion Milestone and Future Readiness 1-13 $5Trillion Economy of India Role of Marketing, Human Resource and Finance Rudra Publisher and Distribution, New Delhi 9789392108839 2023
  Dr. Anil Kumar Yadav ‘A SWOT Analysis: Emerging Trends of Ecommerce in Restaurant Business’ 136-147 Recent Trends in Financial Perspectives Bharat Law Publication House New Delhi 9788177372786 2022
  Dr. Anil Kumar Yadav ‘Impact of Pandemic on Non- Banking Financial Companies’ 58-67 Corporate Management in Times of Crisis Rudra Publishers and Distributers 9788195320301 2021
  Dr. Ashish Kumar Srivastava Pandemic Period: A Spurting Wave in Digital Marketing 48-57 Corporate Management in Times of Crisis Rudra Publishers & Distributors 9788195320301 2021
  Dr. Manish Kumar Srivastava Green Responsibility: A Way Towards Self Reliant India 33 Self-Reliant India: Since Independence KUNAL BOOKS New Delhi-110002, India 9789391908232 2021
  Dr. Anshu Gupta An Outlook of Corporate Practice Post Pandemic: A Change Management 15-24 Emerging Trends in Commerce and Management Rudra Publisher and Distribution, New Delhi 9788195250226 2021
  Dr. Anil Kumar Yadav ‘Post Pandemic Crisis- Resilience of Financial Institutions in India’ 63-171 Corporate Management in Times of Crisis Rudra Publishers and Distributers 9788195320301 2021
  Dr. Ashish Kumar Srivastava Customer Relationship Management Practices and Challenges: Post-Covid Situation 154-162 Corporate Management in Times of Crisis Rudra Publishers & Distributors 9788195320301 2021
  Dr. Anil Kumar Yadav ‘Micro Finance in India- Issues and Challenges’ 166-173 Socio Economic and Technological Advancements in 21st Century India Swati Enterprises, Lucknow 9788194734642 2020
  Dr. Manish Kumar Srivastava Online Marketing-A Promising tool of digital marketing 16 Emerging Concepts in Marketing and Human Resource Management National Press Associates in association with Research Solutions Global, India 9788194887256 2020
  Dr. Anil Kumar Yadav ‘Entrepreneurship for Women Empowerment’ 1-13 Entrepreneurial Sustainability on the Cross Roads Shivam Book House (P) Ltd, Jaipur 9789384524500 2020
  Dr. Anil Kumar Yadav ‘Role of Entrepreneurship in Economic Development of India’ 212-220 Socio Economic and Technological Advancements in 21st Century India Swati Enterprises, Lucknow 9788194734642 2020
  Dr. Harshdev Verma Startups in India – Challenges Opp. & Funding 15-18 Post Covid 19 Startup opp.for youth aa 9789391996 2020
  Dr. Pratima Jaiswal Women Entrepreneurship and Challenges 20-24 post covid 19 start up opportunities for youth nil 9789391996000 2020
  Dr. Anil Kumar Yadav ‘Child Labour in India - Causes and Concerns’ 237-251 Bal Sramevam Bal Apradh: Mudde aor Cunaotiyan Pratyush Publications, Delhi 9789382171690 2018
  Dr. Anil Kumar Yadav ‘EVM VS Ballot Paper – Should India Bring Ballot Paper Back' 1-18 Voters Education & Awareness: Bedrock of a Strong Democratic India Swaranjali Publication, Ghaziabad 9789387662926 2018
  Dr. Anil Kumar Yadav ‘Economic Relations between India and Nepal’ 258-284 21vi Shatabdi me Bharat Nepal Sambandh: Cunaotiyan aor Vikalp Pratyush Publications, Delhi 9789382171676 2018
  Dr. Anil Kumar Yadav ‘Myths and Realities Regarding Goods and Services Tax’ 81-88 GST Simplified Tax System Challenges and Remedies Swaranjali Publication, Ghaziabad 9789387662148 2018
  Dr. Ajeya Kumar Gupta Emerging National Threats via Cyber Attack And A Strengthened Cyber Security Strategy With Special Reference to India 117-127 Geographical Personality of India and National Security Pratyush Publications Delhi 9789382171713 2018
  Dr. Anil Kumar Yadav ‘Bharat ke Laghu Udyogo me Vittki Vyavastha’ 242-248 Skill Development in India: Challenges and Possibilities Saksahar Prakashan, Allahabad 9789380961316 2017
  Dr. Ashish Kumar Srivastava Perspectives On Smart City Vs Smart Village: A Path Towards Startup India- Opportunities, Issues and Challenges 39-46 Smart City Mission: New Issues and Challenges New Delhi Publishers 9789385503740 2017
  Dr. Anil Kumar Yadav ‘Development of Skill and Entrepreneurship in Rural India’ 30-40 Skill Development in India: Challenges and Possibilities Saksahar Prakashan, Allahabad 9789380961316 2017
  Dr. Anil Kumar Yadav ‘Terrorism Insurance- to Tackle the Terrorism Risk in India’ 185-201 National Seminar on Terrorism in South Asia: Issues, Challenges and Options Vijay Prakashan Mandir, Varanasi 9789384201395 2016
  Dr. Anil Kumar Yadav ‘VAT- Implications on Entrepreneurs’ 92-100 Accounting for Nation Building Krishna Computers & Publishers, Sagar 9788189740405 2016
  Dr. Anil Kumar Yadav ‘Foreign Direct Investment in Indian Retail Sector’ 13-31 FDI and its Impact on Indian Economy Vinayak Publishing House, Varanasi 9789386079473 2016
  Dr. Anil Kumar Yadav ‘Tourism- Economic Opportunity for India’ 112-124 Tourism- Industry in India Pratibha Prakashan, New Delhi 9788177023114 2015
  Dr. Anil Kumar Yadav ‘Non-military Dimensions of India’s Security‘ 492-508 India’s Security- Issues and Challenges Mohit Publications, New Delhi 9788174456885 2014
  Dr. Anil Kumar Yadav ‘Cash Transfer Scheme- A Novel Instrument for Social Development’ 105-115 Social Development in India Bharat Book Centre, Lucknow 9788176782234 2014
  Dr. R.P. Singh Going Green with Economics: Sustainable Development through Decentralised Planning and Inclusive Titles 1-15 Business Sustainability Research India Publications, Delhi ISBN: 978-93-84144-72-2 2014
  Dr. Anil Kumar Yadav 'Terrorism in India: Some Economic Implications’ 313-328 Terrorism in South Asia: Issues, Challenges and Responses Radha Publications, New Delhi 9788174878724 2014
  Dr. Anil Kumar Yadav ‘Clean Development Mechanism- An Opportunity for India’ 136-148 Environment, Agriculture and Population Growth R.K. Books, New Delhi 9789382847113 2014
  Dr. Ajeya Kumar Gupta Challenges of Class Room Teaching in Higher Education 78-86 Elements of Teaching Learning Process ELSEVIER India 9789351072867 2014
  Dr. Anshu Gupta Microfinance: A Tool in the hands of SHGs 132-146 Commerce and Management. A Deep Insight Serial Publication Pvt. Ltd, New Delhi 9788183816773 2014
  Dr. Anil Kumar Yadav ‘Marginalized Indian Loom Weaving Sector: Present Scenario’ 76-96 Essays on Marginalization in India Pratyush Publications, Delhi 9789382171393 2013
  Dr. Rajeev Prabhakar FDI in multi brand retailing changing perspective 119-131 Emerging issues in FDI ASR Publications 102 Pooja Colony-II Loni, Gaziabad 201103 U.P. INDIA 9789382171430 2013
  Dr. Anil Kumar Yadav ‘Foreign Direct Investment in Retail Sector of India’ 152-176 Emerging Issues in Foreign Direct Investment Pratyush Publications, Delhi, 9789382171430 2013
  Dr. Anil Kumar Yadav ‘Re-Engineering the Human Resources in Banks’ 196-209 Population and Regional Development Radha Publication, New Delhi 9788174878250 2013
  Dr. R.P. Singh FDI in Indian Retail—Implications on Human Resources 64-79 Emerging Issues in FDI Pratyush Publications ISBN 978-93-82171-43-0 2013
  Dr. Pratima Jaiswal Global Issues of Millenium Development Goals and Microfinance in context to Indi 100-107 Acumen "Global Business Environment Affecting Indian Corporate Himalaya Publishing house Private Ltd 9789350973738 2013
  Dr. Rajeev Prabhakar FDI in Indian retail market: An overview 227-242 Emerging issues in FDI ASR Publications ASR Publications 102 Pooja Colony-II Loni, Gaziabad 201103 U.P. INDIA 9789382171430 2013
  Dr. Anil Kumar Yadav ‘Economic Globalisation and Human Rights’ 17-26 Globalisation, Human Rights and Social Security Scenario in India Vijay Prakashan Mandir, Varanasi 9789381750995 2013
  Dr. Pratima Jaiswal Designing and managing microfinance in Emerging market Economies 331 EMERGING MARKET PARADIGMS Excel India Publishers 9789382062738 2012
  Dr. Anil Kumar Yadav 'Competitive Advantage Strategies for Sustainable Development’ 123-133 Environment, Technology & Sustainable Development R K Books, New Delhi 9788191005967 2012
  Dr. Anil Kumar Yadav ‘Role of Taxes in Economic Development of India’ 206-211 Present Economic Environment of India Challenges & Opportunities Indra Publications, Delhi 9788192151602 2012
  Dr. Anil Kumar Yadav ‘Internal Security Environment and its Economic Repercussions’ (ISBN: 205-213 Perspectives on Homeland Security Pratyush Publications, Delhi 9789382171010 2012
  Dr. Anil Kumar Yadav ‘Restructuring the Banks in India’ 137-143 Present Economic Environment of India Challenges & Opportunities Indra Publications, Delhi 9788192151602 2012
  Dr. Anil Kumar Yadav ‘Public Sector Banks in India- The Emerging Scenario’ 222-226 Present Economic Environment of India Challenges & Opportunities Indra Publications, Delhi 9788192151602 2012
  Dr. Anil Kumar Yadav ‘Communication Challenges in Cross-Cultural Diversity’ 133-142 Philosophical Perspectives on Multiculturalism and Pluralism Shekhar Prakashan, Allahabad 818957011 2012
  Dr. R.P. Singh Integrating forestry with decentralised natural resources management--a policy perspective in Indian setting 151-163 Forest management and Sustainable Development Centre for Studies on Environment and Sustainable Development(CSESD), Rabindra Bharati University, Kolkata ISBN-978-81-8450-426-2 2012
  Dr. Rajeev Prabhakar Present status of women entrepreneurship development in India 1-13 Entrepreneurship Development challenges ahead ASR Publications 102 Pooja Colony-II Loni, Gaziabad 201103 U.P. INDIA 9789382171423 2011
  Dr. Anil Kumar Yadav ‘Ethical Digital Marketing- Safeguarding the Bond of Trust’ 63-72 Promotion of Ethics & Human Values Vijay Prakashan Mandir, Varanasi 8186119809 2011
  Dr. Rajeev Prabhakar Rural women empowerment and entrepreneurship 127-149 Entrepreneurship Development challenges ahead ASR Publications 102 Pooja Colony-II Loni, Gaziabad 201103 U.P. INDIA 9789382171423 2011
  Dr. Anil Kumar Yadav ‘Technology, Innovation and Entrepreneurship Development’ 44-58 Entrepreneurship Development: Challenges Ahead Pratyush Publications, Delhi 9789382171423 2011
  Dr. R.P. Singh Progressive Socialism of Inclusive Property Rights—Policy Implications for Modern Commons in a Mutually Dependent Globalized World 90-99 International Conference on "Challenges to Inclusive Growth in the Emerging Economies"—Conference Proceedings IIM-A at Ahmedabad - 2010
  Dr. R.P. Singh Strategic Competitiveness Of Corporate India Through Collaborative Restructuring’ 90-99 Seminar Volume on Conference on Global Competition and Competitiveness of Indian Corporates IIM-K and IIM-L - 2007
  Dr. Ajeya Kumar Gupta Evolving Indian Business Education Through Value Chain Analysis 54-71 Changing Paradigm in Professional Education Aman Publications 8182040116 2006
  Dr. Rajeev Prabhakar Environmental Accounting and Reporting 447-451 Environmental Accounting and Reporting Deep & Deep Publications Pvt Ltd 8176294004 2002