दीनदयाल उपाध्याय गोरखपुर विश्वविद्यालय
Deen Dayal Upadhyaya Gorakhpur University
(Accredited A++ by NAAC)
Dr. Pratima Jaiswal
Ph.D., Assistant Professor
Department of Commerce
Accounts and Finance
| S.No. | Employer | Designation | From | To |
|---|---|---|---|---|
| 1 | MMMUT, Gorakhpur | Guest faculty | 2006 | 2014 |
| 2 | DDU Gorakhpur University, Gorakhpur | Assistant Professor | 02-07-2018 | Till Date |
| S.No. | Title | Journal | Volume | Year | Contribution |
|---|---|---|---|---|---|
| 1 | Customer Satisfaction as a Driver of Profitability in Public Sector Banks: A Comparative Analysis | Anukriti | 14.2024 | 2024 | First Author |
| 2 | Evaluating the Impact of Ease and Parivartan initiatives on Customer Satisfaction and Profitability in Public Sector Banks: | International journal of contemporary Research | 10.1 | 2023 | First Author |
| 3 | Impact of Covid-19 on consumer Buying Behaviour with Special reference to FMCG products in Gorakhpur City | IJCRT | 10 | 2022 | Co-author |
| 4 | Micro finance and poverty alleviation: the Global findings | IJCR 48416 2393-8358 | 8 | 2021 | Sole Author |
| S.No. | Name | Contact Details Year of Enrollment |
Type of Scholar | Topic | Research Status |
|---|---|---|---|---|---|
| 1 | Surabhi Modanwal | Enrollment Year: 2020 | Research Scholar | trends in Consumer Behaviour Towards Ecommerce: with special reference to Eastern Uttar Pradesh | Ongoing |
| 2 | Shruti Srivastava | Enrollment Year: 2019 | Research Scholar | a study of consumer buying behavior in organised retail sector(with special reference to Gorakhpur) | Ongoing |
| S.No. | Title of Chapter | Page Numbers | Title of Book | Publisher | ISBN | Year |
|---|---|---|---|---|---|---|
| 1 | agri business and marketing issues in eastern uttarpradesh | 198 | sustainable development of Poorvanchal:issues,strategies and way forward | Kitab wale | 9789390702671 | 2023 |
| 2 | The Manufacturing Sector in Poorvanchal | 130 | Sustainable Development of Poorvanchal:issues,strategies and way forward | Kitab wale | 9789390702671 | 2023 |
| 3 | Institutional Finance and Credit Ratio in Eastern Uttar Pradesh | 256 | Sustainable Development of Poorvanchal:issues,strategies and way forward | Kitab wale | 9789390702671 | 2023 |
| 4 | Women Entrepreneurship and Challenges | 20-24 | post covid 19 start up opportunities for youth | nil | 9789391996000 | 2020 |
| 5 | Global Issues of Millenium Development Goals and Microfinance in context to Indi | 100-107 | Acumen "Global Business Environment Affecting Indian Corporate | Himalaya Publishing house Private Ltd | 9789350973738 | 2013 |
| 6 | Designing and managing microfinance in Emerging market Economies | 331 | EMERGING MARKET PARADIGMS | Excel India Publishers | 9789382062738 | 2012 |