दीनदयाल उपाध्याय गोरखपुर विश्वविद्यालय
Deen Dayal Upadhyaya Gorakhpur University
(Accredited A++ by NAAC)
Dr. Anil Kumar Yadav
Ph.D., Professor
Department of Commerce
Entrepreneurship, Marketing, Business Communication
| S.No. | Employer | Designation | From | To |
|---|---|---|---|---|
| 1 | DDU Gorakhpur University, Gorakhpur | Lecturer | 30-03-2001 | 29-03-2007 |
| 2 | DDU Gorakhpur University, Gorakhpur | Sr Lecturer | 30-03-2007 | 29-03-2010 |
| 3 | DDU Gorakhpur University, Gorakhpur | Reader | 30-03-2010 | 29-03-2013 |
| 4 | DDU Gorakhpur University, Gorakhpur | Associate Professor | 30-03-2013 | 29-03-2016 |
| 5 | DDU Gorakhpur University, Gorakhpur | Professor | 30-03-2016 | Till date |
| S.No. | Title | Journal | Volume | Year | Contribution |
|---|---|---|---|---|---|
| 1 | ‘Financial Performance Evaluation of SIDBI (For the Period 2015-16 to 2020-21)’ | Journal of Informatics Education and Research | 4 | 2024 | Co-author |
| 2 | ‘Impact of Venture Capital on Startup Success Rates Across Industry: An Empirical Study’ | International Journal of European Economic Letters | 14 | 2024 | Corresponding Author |
| 3 | ‘India's Organised Retail Sector Expectations and Limitations’ | International Journal of Creative Research Thoughts | 12 | 2024 | Corresponding Author |
| 4 | ‘An Overview of Mergers and Acquisitions in The Indian Banking Sector’ | International Journal of Management and Social Science Research Review | 8 | 2023 | Corresponding Author |
| 5 | ‘Working of Financial Markets and Changing Investment Behaviour and Pattern, Post Covid-19’ | International Journal of Research and Analytical Reviews | 9 | 2022 | Corresponding Author |
| 6 | ‘Measures for development of MSMEs and Export Promotion with Special Reference to Poorvanchal Region’ | International Journal of Research and Analytical Reviews | 9 | 2022 | Corresponding Author |
| 7 | ‘Revolutionising Online Food Ordering & Delivery Services, A Comparative Study in Gorakhpur City’ | International Journal of Creative Research Thoughts | 7 | 2022 | Corresponding Author |
| 8 | ‘An Evaluation of Financial Performance of Jana Small Finance Bank’ | International Journal of Novel Research and Development | 7 | 2022 | Corresponding Author |
| 9 | ‘Sustainable Evolution of Telecom Sector in India’ | Journal of Emerging Technologies and Innovative Research (JETIR) | 8 | 2021 | Corresponding Author |
| 10 | ‘Growing Telecom Market in Rural India’ | International Journal of Research and Analytical Reviews (IJRAR) | 8 | 2021 | Corresponding Author |
| S.No. | Title | Publisher | ISBN | Year |
|---|---|---|---|---|
| 1 | “Financial Management Practices in Small Scale Industries- With Special Reference to Gorakhpur District” | VSRD Academic Publishing, India | 9789386258243 | 2017 |
| S.No. | Name | Contact Details Year of Enrollment |
Type of Scholar | Topic | Research Status |
|---|---|---|---|---|---|
| 1 | Dr. Sushil Kumar Singh | 9473712273 sushilsingh768@gmail.com Enrollment Year: 2018 |
Research Scholar | “Role of Microfinance in Development of Entrepreneurship (With Special Reference to Prayagraj District)” | Completed |
| 2 | Mr. Brijesh Kumar Yadav | 9598152774 brijeshryadav1993@gmail.com Enrollment Year: 2018 |
Research Scholar | "Impact of Mergers and Acquisitions on Financial Performance of Select Banking Companies" | Ongoing |
| 3 | Ms Pravina Kumari | 6307972554 kpravina611@gmail.com Enrollment Year: 2018 |
Research Scholar | “Consumer Perception Towards Online Food Delivery Services in Gorakhpur City” | Ongoing |
| 4 | Dr Purnima Mishra | 7786987813 poornimamishra13@gmail.com Enrollment Year: 2018 |
Research Scholar | The Impact of Development Banks over MSMEs, With Special Reference to SIDBI | Completed |
| 5 | Dr. Dharmendra Singh | 9837486864 sk7639956@gmail.com Enrollment Year: 2018 |
Research Scholar | “Bharat Me Udyam Punji Vitta Poshan Ke Nishpadan Ka Mulyankan” | Completed |
| 6 | Dr. Deepika Kumari | 7355232633 deep110498@gmail.com Enrollment Year: 2018 |
Research Scholar | “Consumer Behaviour and Marketing Planning: A study of Telecom Industry with Reference to Mobile Communication System in Eastern Uttar Pradesh” | Completed |
| 7 | Sruti Srivastav | 9452205134 shrutisrivastava182@gmail.com Enrollment Year: 2018 |
Research Scholar | 2. “A Study of Consumer Buying Behaviour Toward’s Organised Retail Sector, With Special Reference to Gorakhpur City” | Ongoing |
| 8 | Mr Ateeque Ahmad | 8563840174 ahmadateeque78@gmail.com Enrollment Year: 2017 |
Research Scholar | “A Comparative Study of Marketing Strategies in BSNL and AIRTEL (With Special Reference to Gorakhpur District)” | Completed |
| 9 | Dr. Manish Kumar | 7376581579 manishkumarsam@gmail.com Enrollment Year: 2013 |
Research Scholar | “Uttar Pradesh Me Laghu Udyogon Ki Vitta Vyavastha Ka Visleshadatmak Adhayan” | Completed |
| 10 | Dr Mohd Irfan | 7007763047 yourirfan123@gmail.com Enrollment Year: 2013 |
Research Scholar | “Impact of Advertising and Level of Brand Awareness among Youth (With special reference to eastern U.P)” | Completed |
| 11 | Dr. Swati Singh | 8765534201 singhswt@gmail.com Enrollment Year: 2011 |
Research Scholar | “A Study of the Role of Women Entrepreneurs in India (With Special Reference to Select Manufacturing Units in Kanpur)” | Completed |
| 12 | Dr. Soniya Yadav | 9451346997 yadavsoniya754@gmail.com Enrollment Year: 2010 |
Research Scholar | “Changing Dynamics of Indirect Taxes (With Special Reference to Value Added Tax in Uttar Pradesh)” | Completed |
| 13 | Dr. Pramod Kumar | 9169257124 pkpmd938@gmail.com Enrollment Year: 2010 |
Research Scholar | “Management of Funds in Public Sector Banks– A Case Study of State Bank of India” | Completed |
| 14 | Dr.Shivanand Gupta | 8765049917 shivanand guptamithilesh40@gmail.com Enrollment Year: 2008 |
Research Scholar | “Mau Parikshetra Me Shakti Chalit Kargha Bunkar Sahakari Samitiyon Ke Karya Nishpadan Ka Alochanatmak Adhayayan” | Completed |
| 15 | Dr. Sandip Kumar | 9451590825 sandeepnishad77@gmail.com Enrollment Year: 2006 |
Research Scholar | “Management of Working Capital in Small Scale Industries, With Special Reference to Azamgarh District” | Completed |
| S.No. | Title of Chapter | Page Numbers | Title of Book | Publisher | ISBN | Year |
|---|---|---|---|---|---|---|
| 1 | ‘The Impact of Government Policies in making India Self Reliant for Startups in Gorakhpur District: An Analytical Study’ | 55-72 | $ 5 Trillion Economy of India Role of Marketing, Human Resource and Finance | Rudra Publishers & Distributors | 9789392108839 | 2023 |
| 2 | ‘Institutional Finance and Credit Ratio in Purvanchal’ | 236-256 | Sustainable Development of Poorvanchal: Issues, Strategies and Way Forward | -- | 9789390702671 | 2023 |
| 3 | 'Financial Inclusion: Digital Financial Services and Fintech in India’ | 57-66 | Digital Transformation - Accounting & Finance | Rudra Publishers & Distributors | 9789388361798 | 2023 |
| 4 | ‘Banking 4.0: A Study on AI’s Effects on the Banking Sector’ | 126-140 | Digital Transformation - Accounting & Finance | Rudra Publishers & Distributors | 9789388361798 | 2023 |
| 5 | ‘A SWOT Analysis: Emerging Trends of Ecommerce in Restaurant Business’ | 136-147 | Recent Trends in Financial Perspectives | Bharat Law Publication House New Delhi | 9788177372786 | 2022 |
| 6 | ‘Impact of Pandemic on Non- Banking Financial Companies’ | 58-67 | Corporate Management in Times of Crisis | Rudra Publishers and Distributers | 9788195320301 | 2021 |
| 7 | ‘Post Pandemic Crisis- Resilience of Financial Institutions in India’ | 63-171 | Corporate Management in Times of Crisis | Rudra Publishers and Distributers | 9788195320301 | 2021 |
| 8 | ‘Entrepreneurship for Women Empowerment’ | 1-13 | Entrepreneurial Sustainability on the Cross Roads | Shivam Book House (P) Ltd, Jaipur | 9789384524500 | 2020 |
| 9 | ‘Micro Finance in India- Issues and Challenges’ | 166-173 | Socio Economic and Technological Advancements in 21st Century India | Swati Enterprises, Lucknow | 9788194734642 | 2020 |
| 10 | ‘Role of Entrepreneurship in Economic Development of India’ | 212-220 | Socio Economic and Technological Advancements in 21st Century India | Swati Enterprises, Lucknow | 9788194734642 | 2020 |
| 11 | ‘Economic Relations between India and Nepal’ | 258-284 | 21vi Shatabdi me Bharat Nepal Sambandh: Cunaotiyan aor Vikalp | Pratyush Publications, Delhi | 9789382171676 | 2018 |
| 12 | ‘Child Labour in India - Causes and Concerns’ | 237-251 | Bal Sramevam Bal Apradh: Mudde aor Cunaotiyan | Pratyush Publications, Delhi | 9789382171690 | 2018 |
| 13 | ‘Myths and Realities Regarding Goods and Services Tax’ | 81-88 | GST Simplified Tax System Challenges and Remedies | Swaranjali Publication, Ghaziabad | 9789387662148 | 2018 |
| 14 | ‘EVM VS Ballot Paper – Should India Bring Ballot Paper Back' | 1-18 | Voters Education & Awareness: Bedrock of a Strong Democratic India | Swaranjali Publication, Ghaziabad | 9789387662926 | 2018 |
| 15 | ‘Development of Skill and Entrepreneurship in Rural India’ | 30-40 | Skill Development in India: Challenges and Possibilities | Saksahar Prakashan, Allahabad | 9789380961316 | 2017 |
| 16 | ‘Bharat ke Laghu Udyogo me Vittki Vyavastha’ | 242-248 | Skill Development in India: Challenges and Possibilities | Saksahar Prakashan, Allahabad | 9789380961316 | 2017 |
| 17 | ‘Terrorism Insurance- to Tackle the Terrorism Risk in India’ | 185-201 | National Seminar on Terrorism in South Asia: Issues, Challenges and Options | Vijay Prakashan Mandir, Varanasi | 9789384201395 | 2016 |
| 18 | ‘Foreign Direct Investment in Indian Retail Sector’ | 13-31 | FDI and its Impact on Indian Economy | Vinayak Publishing House, Varanasi | 9789386079473 | 2016 |
| 19 | ‘VAT- Implications on Entrepreneurs’ | 92-100 | Accounting for Nation Building | Krishna Computers & Publishers, Sagar | 9788189740405 | 2016 |
| 20 | ‘Tourism- Economic Opportunity for India’ | 112-124 | Tourism- Industry in India | Pratibha Prakashan, New Delhi | 9788177023114 | 2015 |
| 21 | 'Terrorism in India: Some Economic Implications’ | 313-328 | Terrorism in South Asia: Issues, Challenges and Responses | Radha Publications, New Delhi | 9788174878724 | 2014 |
| 22 | ‘Non-military Dimensions of India’s Security‘ | 492-508 | India’s Security- Issues and Challenges | Mohit Publications, New Delhi | 9788174456885 | 2014 |
| 23 | ‘Clean Development Mechanism- An Opportunity for India’ | 136-148 | Environment, Agriculture and Population Growth | R.K. Books, New Delhi | 9789382847113 | 2014 |
| 24 | ‘Cash Transfer Scheme- A Novel Instrument for Social Development’ | 105-115 | Social Development in India | Bharat Book Centre, Lucknow | 9788176782234 | 2014 |
| 25 | ‘Foreign Direct Investment in Retail Sector of India’ | 152-176 | Emerging Issues in Foreign Direct Investment | Pratyush Publications, Delhi, | 9789382171430 | 2013 |
| 26 | ‘Economic Globalisation and Human Rights’ | 17-26 | Globalisation, Human Rights and Social Security Scenario in India | Vijay Prakashan Mandir, Varanasi | 9789381750995 | 2013 |
| 27 | ‘Re-Engineering the Human Resources in Banks’ | 196-209 | Population and Regional Development | Radha Publication, New Delhi | 9788174878250 | 2013 |
| 28 | ‘Marginalized Indian Loom Weaving Sector: Present Scenario’ | 76-96 | Essays on Marginalization in India | Pratyush Publications, Delhi | 9789382171393 | 2013 |
| 29 | 'Competitive Advantage Strategies for Sustainable Development’ | 123-133 | Environment, Technology & Sustainable Development | R K Books, New Delhi | 9788191005967 | 2012 |
| 30 | ‘Restructuring the Banks in India’ | 137-143 | Present Economic Environment of India Challenges & Opportunities | Indra Publications, Delhi | 9788192151602 | 2012 |
| 31 | ‘Role of Taxes in Economic Development of India’ | 206-211 | Present Economic Environment of India Challenges & Opportunities | Indra Publications, Delhi | 9788192151602 | 2012 |
| 32 | ‘Public Sector Banks in India- The Emerging Scenario’ | 222-226 | Present Economic Environment of India Challenges & Opportunities | Indra Publications, Delhi | 9788192151602 | 2012 |
| 33 | ‘Internal Security Environment and its Economic Repercussions’ (ISBN: | 205-213 | Perspectives on Homeland Security | Pratyush Publications, Delhi | 9789382171010 | 2012 |
| 34 | ‘Communication Challenges in Cross-Cultural Diversity’ | 133-142 | Philosophical Perspectives on Multiculturalism and Pluralism | Shekhar Prakashan, Allahabad | 818957011 | 2012 |
| 35 | ‘Ethical Digital Marketing- Safeguarding the Bond of Trust’ | 63-72 | Promotion of Ethics & Human Values | Vijay Prakashan Mandir, Varanasi | 8186119809 | 2011 |
| 36 | ‘Technology, Innovation and Entrepreneurship Development’ | 44-58 | Entrepreneurship Development: Challenges Ahead | Pratyush Publications, Delhi | 9789382171423 | 2011 |