दीनदयाल उपाध्याय गोरखपुर विश्वविद्यालय
Deen Dayal Upadhyaya Gorakhpur University
(Accredited A++ by NAAC)
Dr. Ashish Kumar Srivastava
Ph.D., Professor
Department of Commerce
Marketing and Economics
| S.No. | Employer | Designation | From | To |
|---|---|---|---|---|
| 1 | DDU Gorakhpur University | Professor | 20-02-2008 | Till date |
| 2 | DDU Gorakhpur University | Reader | 20-02-2000 | 19-02-2008 |
| 3 | DDU Gorakhpur University | Lecturer/ Assistant Professor | 20-02-1989 | 19-02-2000 |
| S.No. | Title | Journal | Volume | Year | Contribution |
|---|---|---|---|---|---|
| 1 | An Exploratory Study on the Scale Development for Perceived Attributes of Loyalty Programmes | Journal of Informatics Education and Research | 4 | 2024 | Co-author |
| 2 | A Study on the Impact of Online Sales Promotion and Customers’ Reviews on the Buying Decisions of Youth | International Journal of All Research Education and Scientific Methods | 12 | 2024 | First Author |
| 3 | A Study on the Impact of Sales Promotion on the Buying Behaviour of Women Consumers | Journal of Emerging Technologies and Innovative Research | 11 | 2024 | Co-author |
| 4 | A Study on the Influence of Social Media Marketing on the Buying Intentions of Generation Z in Gorakhpur | International Journal of Innovative Science and Research Technology | 9 | 2024 | Co-author |
| 5 | Impact of Voluntary Corporate Disclosures on Investors with the Effective Corporate Governance Practices as Moderator | European Economic Letters | 14 | 2024 | Co-author |
| 6 | A Study on the Acceptance of E-Commerce by Consumers in Relation to the Technology Acceptance Model (TAM) | Boletin de Literatura Oral- - The Literary Journal | 11 | 2024 | Co-author |
| 7 | A Comparative Study on Analyzing the Impact of UPI on Debit Card Transactions | Technix International Journal for Engineering Research | 10 | 2023 | Co-author |
| 8 | A Study on Customers Perception and Awareness of Loyalty Programmes in the apparel Retail Sector | Samdarshi | 16 | 2023 | Co-author |
| 9 | Evolution and Implications of Blockchain in Marketing | Excel International Journal of Technology, Engineering and Management | 10 | 2023 | First Author |
| 10 | Higher Education A way to Transform A Nation: Current Scenario, Challenges and Suggestions For Higher Education in the Purvanchal Region of Uttar Pradesh | International Journal of Creative Research Thoughts | 9 | 2021 | First Author |
| 11 | Comparative Study of Online Business During Pandemic in India | International Journal of Multidisciplinary Research | 9 | 2020 | Co-author |
| S.No. | Name of Award | Agency | Year |
|---|---|---|---|
| 1 | Gold Medal | Deen Dayal Upadhyay Gorakhpur University | 1987 |
| 2 | National Scholarship | Government of Uttar Pradesh | 1983 |
| S.No. | Name | Contact Details Year of Enrollment |
Type of Scholar | Topic | Research Status |
|---|---|---|---|---|---|
| 1 | Rukmani Jaiswal | 6388658691 rukmanij35@gmail.com Enrollment Year: 2019 |
Senior Research Fellow | Impact of Customer Loyalty Programmes on Consumer Behaviour: A Study of Apparels and Accessories in Organized Retail Sector with Special Reference to Gorakhpur City | Completed |
| 2 | Anshika Mishra | 7905654019 anshikamishra0551@gmail.com Enrollment Year: 2019 |
Senior Research Fellow | Impact of Sales Promotion Schemes of E-Commerce Companies on Women Consumers (With Reference to Gorakhpur District) | Completed |
| 3 | Anandvardhan | 8127456709 vardhanand@gmail.com Enrollment Year: 2019 |
Senior Research Fellow | A Study on the Acceptance of Social Media as a Marketing Communication Tool among the Consumers with reference to Gorakhpur District | Completed |
| 4 | Dr. Abdul Jadid | 9208042607 Enrollment Year: 2013 |
Research Scholar | A study into the patterns of Buying Behaviour of the Consumers of Gorakhpur City With Reference to Select Financial Products | Completed |
| 5 | Dr. Mohammad Osama | 9795037924 research.osama@gmail.com Enrollment Year: 2011 |
Research Scholar | Role of Cluster Development Approach in the Development of MSMEs in UP (A Comparative Study of GIDA and NOIDA) | Completed |
| 6 | Dr. Ved Prakash Yadav | 9807429519 Enrollment Year: 2009 |
Research Scholar | Kushinagar Janpad me Cheeni Udyog: Samasyayen evam Sambhavnayen | Completed |
| 7 | Dr. Chitra Srivastava | Enrollment Year: 2007 | Research Scholar | A Study of Customer Satisfaction: With Special Reference to Durable Products | Completed |
| 8 | Dr, Archana Srivastava | Enrollment Year: 2007 | Research Scholar | Uttar Pradesh Cooperative Bank Ltd. Ki Karyapranali va Prabandh- Ek Adhyayan | Completed |
| 9 | Dr. Alok Kumar Srivastava | 9450880308 Enrollment Year: 2006 |
Research Scholar | A Study of Commercial Banking Services and Consumer Satisfaction in Gorakhpur Region | Completed |
| 10 | Dr. Manish Kumar Srivastava | 9997070061 manish.comm@ddugu.ac.in Enrollment Year: 2004 |
Research Scholar | A Study of the Export Promotion Strategy of the Minerals and Metals Trading Corporation Ltd. (MMTC) in the Globalized Regime | Completed |
| 11 | Dr. Chaitanya Kumar | 9839788762 Enrollment Year: 2000 |
Research Scholar | Rozgar Awasar tatha Garibi Nivaran Karyakram- Nauvin Panchvarshiya yojna ke sambandh me vishesh Adhyayan | Completed |
| S.No. | Title of Chapter | Page Numbers | Title of Book | Publisher | ISBN | Year |
|---|---|---|---|---|---|---|
| 1 | Key Aspects in Driving the Nation towards Viksit Bharat @2047 | 1-14 | Viksit Bharat: A Vision of Indian Development | Aadi Publications | 9789392586309 | 2024 |
| 2 | Gender Equality Today: A Way for Sustainable Future | 16-28 | Reclamation and Transformation Through Sustainable Development | Rudra Publishers & Distributors | 9789392108730 | 2023 |
| 3 | Human Resource and Finance - Online Sales Promotional Strategies: A Game Changer For E-Commerce Company Flipkart | 165-174 | $5 Trillion Economy of India: Role of Marketing | Rudra Publishers & Distributors | 9789392108839 | 2023 |
| 4 | A Contemporary Research on Perception of Utilities and Obstacles of AI-Powered Accounting | 18-32 | Digital Transformation: Accounting and Finance | Rudra Publishers & Distributors | 9789388361798 | 2023 |
| 5 | Digital Transformation in Corporate Governance Procedures: Significance, Challenges and A Way Forward | 103-113 | Digital Transformation: Accounting and Finance | Rudra Publishers & Distributors | 9789388361798 | 2023 |
| 6 | A Review of the Effectiveness of SWAYAM in Higher Education | 29-41 | Implementation of New Technology and Resources in Higher Education | Ganga Prakashan | 9789355145406 | 2023 |
| 7 | Pandemic Period: A Spurting Wave in Digital Marketing | 48-57 | Corporate Management in Times of Crisis | Rudra Publishers & Distributors | 9788195320301 | 2021 |
| 8 | Customer Relationship Management Practices and Challenges: Post-Covid Situation | 154-162 | Corporate Management in Times of Crisis | Rudra Publishers & Distributors | 9788195320301 | 2021 |
| 9 | Perspectives On Smart City Vs Smart Village: A Path Towards Startup India- Opportunities, Issues and Challenges | 39-46 | Smart City Mission: New Issues and Challenges | New Delhi Publishers | 9789385503740 | 2017 |