Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, has a well-thought-out and well-equipped
business lab that facilitates students to conduct mock sessions, group discussions, and other commerce
and management-related activities to provide a Launchpad to meet the challenges in the evolving and
highly competitive business world globally. Business-oriented problems, business quizzes, online
projects, and mad-e-Aid-like activities are organized in the business lab. There are generally modelling
and simulation and system dynamics-related problems solved using software like R, Python Smart PLS
and Vensim PLE.
Our state-of-the-art business lab follows a pedagogy blend of both theories and practices.
Students can evaluate current market prices to obtain a sense of the theoretical ideas they learn using
wifi and a laptop to gain real-time experiences, explanations, and interpretations of live trading of
security market swings. Simulations and modern-day case study studies are essential for aspiring
entrepreneurs or potential employees.
For problem-solving and effective decision-making, our PG and PhD students in Business
Administration commonly employ software and other technology-led tools accessible in our cuttingedge labs. As the name implies, this laboratory provides research facilities in online business, marketing,
management, and governance. This laboratory researches all activities, including marketing research,
data driven marketing, data driven decision making, IT-enabled marketing, supply chain management
(SCM), logistics, business process integration, and customer relationship management (CRM). Other
areas of the study conducted by this laboratory include enterprise resource planning (ERP), human
resource management (HRM), and e-Governance.
